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Why Jeannine Betts is against Insurance Lead Vendors and What to do Instead

Today we’d like to introduce you to Jeannine Betts.

It’s an honor to highlight your success on our platform. Do you mind telling us about the things you’ve been able to accomplish?

I’m on a mission to help insurance agents stop buying leads and instead build their own lead system. The industry as a whole has a real problem with lead generation and while insurance companies believe that either selling to your warm market (i.e., friends and family) will be effective but the truth is, chasing friends and family burns a lot of bridges and few sales ever happen. Many agents struggle to find high intent leads to buy their insurance products so their use the leads their company gives him in the hopes that the quality will be better. It never is. Agents quickly find out the leads they contact don’t want to buy insurance. The leads their company gives them are worked by multiple agents, and this causes prospects to be frustrated and angry with the next agent who calls them. So agents try buying leads thinking that lead vendors actually care about the quality of the leads they sell. They don’t. Those leads are not exclusive, and many prospects never answer the phone. This means agents spend over $1000 per month on leads and get a poor return on investment. It’s a vicious cycle of poorly qualified leads. So, to break this cycle I’m helping agents stop buying leads and instead generate Leads OnDemand by building their own lead system. That way it’s sustainable. The leads are fresh, and they are truly exclusive to each agent.

Tell us about some of the memories you’ve made on your journey!

I remember being an insurance agent and provided with leads by my agency. The leads were terrible. No one was qualified to afford the products I sold. I drove all over my province in the hope the next appointment wouldn’t stand me up and would actually want to buy insurance. I remember feeling helpless and being told by my manager, “you just need to keep practicing your script and then you’ll make a sale. Keep going.” Well I did practice my script, a lot and the week before Christmas I sold so many policies that I earned $10,000 in commissions. Then I got all those commissions clawed back and for the next 3 months I couldn’t pay my rent, I had to borrow money from family, it was really embarrassing. I vowed that I would figure out how to solve this “lead generation” problem that existed in insurance and for the next 10 years I specialized in providing leads for some of the largest insurance companies across North America. Now my goal is to help insurance agents be successful in this industry and ensure they never have to experience what I did.

Do you have any final thoughts you would like to share with our audience?

If you’re stuck buying leads and you’re not getting a good ROI then it’s time to consider a different solution. So many agents think that they have limited choices in building their business. They either cold call, door knock and when those outdated methods don’t work, they go and invest all their money into leads hoping for a better result. The only way to work smarter not harder is buy building a system of your own. That way if you change products, or you change industries it becomes a system you can build over and over again without ever having to buy leads again.

Finally, how can people connect with you and learn more about what you do?

You can connect with my on LinkedIn at or join my private community on Facebook at

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