Today we’d like to introduce you to Tiffani Purdy.
It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?
Thanks so much for having me! My journey into the entrepreneurial world has a lot of twists and turns, and to be perfectly honest, I initially fell into it out of necessity. While I was pregnant with my daughter, I started freelancing online – writing blog posts and web copy for small businesses at first. Over the years, I developed a passion for conscious marketing and helping people turn good ideas into profitable businesses that let them live life on their terms.
I’m sure your success has not come easily. What challenges have you had to overcome along the way?
My challenges are honestly one of my big time advantages in business – because I know that anything I’ve struggled with is something the people in my audience is struggling with or has struggled with, too. Other than the surface level challenges, like figuring out how to run a new coaching business with a toddler running around and zero starting capital, the bigger challenge I had to overcome was busting the belief that I had to be “special” in some way in order to make this work. I was a GED-recipient with half of a college degree and three years of freelancing experience when I transitioned to a coaching career, and it took a while for me to recognize that my raw talent, fine-tuned insight, developed skills, and personal experience were enough of a starting point to own my space.
Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?
That’s such an interesting question because I’m a big fan of referring potential clients to my “competition” if I feel like they’re a better fit to work together. I specialize in marketing and sales in the online space, and I love helping new entrepreneurs start their business and helping existing business owners to scale what they’ve already built. I call myself your New Paradigm Biz Bestie because the philosophies and tools I use with my clients are a bit unconventional in the traditional marketing world, so you could say that the person who would most enjoy working with me is someone who bucks tradition and cookie-cutter launch strategies, and wants to learn how to do things in a way that feels easy for them.
What’s your best piece of advice for readers who desire to find success in their life?
Follow your own compass. Forget what your mom said or your high school principal said or your favorite Instagram guru said. Go deep, and listen to yourself. When you are confident in your ability to navigate your own path and make your own decisions, you’re unstoppable.
Speaking of success, what does the word mean to you?
Love this question – it’s one of the first things I ask my clients! Success is entirely, exquisitely subjective. That means that you get to define that for yourself. What does it look like? What does it sound like? What does it feel like? For me, success looks like living in beautiful places with lots of light, getting to work in a cool space downtown, getting to work with cool people and create impactful content, having lots of free time to rest and read and watch true crime documentaries and hang out with the people I love. Success gets to mean whatever you want it to mean.
What’s next for you?
Ah, the big question! I have lots of plans for New Paradigm Biz Bestie down the road – but in the immediate future, we’re focused on expanding our signature program, The ENRICH Formula™, and hiring a team of coaches to facilitate our quarterly Live classes. Eventually, I’d love to see a NPBB Live Conference event and a digital detox retreat center for burned out entrepreneurs to come hit the reset button. All in due time!
Finally, how can people connect with you if they want to learn more.
Thanks so much for having me! If people would like to come find me, they can visit www.newparadigmbizbestie.com, or they can go subscribe to the Seen and Sold podcast, available on Apple Podcasts, Spotify, and Stitcher. I’m also on Instagram, @newparadigmbizbestie.