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Rob Kessler: Revolutionizing The Dress Shirt Industry With goTIELESS

In the ever-evolving world of fashion, entrepreneurs like Rob Kessler constantly push the boundaries to create innovative solutions. As the inventor of Million Dollar Collar, the founder of goTIELESS, and the owner of FLXCUF, Rob Kessler has established himself as a visionary in the industry.

With his patented technology, Million Dollar Collar (, Rob Kessler has introduced the world to goTIELESS shirts ( These revolutionary garments are designed to be worn without a tie, catering to the modern man who seeks style and comfort in all aspects of his life. Crafted from wrinkle-resistant, breathable bamboo stretch fabric, goTIELESS shirts provide the perfect balance of functionality and sophistication. Whether it’s a semi-formal event or a casual backyard BBQ, goTIELESS offers versatility and unparalleled comfort.

Rob Kessler’s journey began when he discovered the lack of support and structure in dress shirts worn without a tie. Motivated to find a solution, he designed the world’s first placket stay, addressing the common problem of weak plackets that affects over 80% of dress shirts in the market. This breakthrough innovation became Million Dollar Collar, a sewn-in collar support that elevates the overall look and feel of dress shirts.

Overcoming initial challenges of introducing a new concept to an industry slow to change, Rob Kessler took a direct-to-consumer approach, selling Million Dollar Collar sets. With over 500,000 units sold to date, the success of the product further fueled his ambition. Building upon this triumph, he ventured into launching goTIELESS shirts, offering a complete solution for men seeking impeccable style without compromising comfort.

Rob Kessler’s accomplishments extend beyond his entrepreneurial ventures. As a successful salesman in the jewelry industry and a top performer in real estate, his drive and determination have consistently propelled him forward. With his 50-ton Master Captain’s License for yachting and a diverse range of experiences, Rob brings a unique perspective to the world of fashion entrepreneurship.

Looking ahead, Rob Kessler envisions goTIELESS becoming the home of business casual attire. The brand aims to expand its product line, offering a comprehensive range of apparel and accessories that redefine modern menswear. In addition, Million Dollar Collar is open for licensing opportunities, inviting other brands to join the movement and revolutionize the dress shirt industry together.

To explore the world of goTIELESS and Million Dollar Collar, connect with Rob Kessler on Instagram and Facebook at @milliondollarcollar and @goTIELESS. Place your order today at or, and experience the fusion of comfort and style that Rob Kessler’s brands have to offer.

Rob Kessler’s relentless pursuit of innovation and his commitment to providing men with stylish, comfortable options have reshaped the dress shirt landscape. His journey is an inspiration to aspiring entrepreneurs and a testament to the transformative power of a groundbreaking idea.


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