From Banking Success to Entrepreneurial Mentorship: How Peterson Herard Inspires Professionals to Launch Thriving Service Businesses and Leverage Their Skills
Peterson Herard, a former high-achiever in the world of corporate banking, had it all: top positions at renowned institutions like JPMorgan Chase, Northern Trust Corp, and Florida Community Bank.
His outstanding performance even earned him the distinguished title of the #1 banker in his district. Yet, beneath the veneer of success lay the heavy toll of long hours and an encroaching sense of burnout.
In 2019, a pivotal moment arrived in Peterson’s life with the birth of his daughter, Layla. As he witnessed his wife grappling with daily tasks while he was immersed in a grueling work schedule from 7 am to 6 pm, he knew that a transformation was necessary.
It was at this juncture that he made a life-altering decision—to bid adieu to his lucrative banking career and embark on a journey into entrepreneurship.
The Leap to Entrepreneurship
Peterson’s entrepreneurial journey commenced with freelancing, providing him with the initial taste of the flexibility and autonomy he yearned for. Recognizing the immense potential in the digital marketing realm, he took steps to enhance his skill set by pursuing a digital marketing certification under the guidance of his mentor, Jacob. This marked the inception of his highly successful consultancy, Reap and Sow Media.
Through strategic hiring, automation, and diversification of his services, Peterson rapidly propelled his business to generate multiple six figures in revenue. However, he readily admits that the transition from corporate banking to entrepreneurship was fraught with challenges. Peterson candidly shares, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” Yet, he attributes his remarkable success to the invaluable mentorship he received and the certification that honed his digital marketing prowess.
Balancing Work and Life as a New Father
Peterson’s pursuit of work-life balance as a new father was a significant motivating factor in his entrepreneurial journey. He implemented a flexible schedule, established clear boundaries between work and personal life, and mastered the art of strategic time management. Despite the inevitable challenges, his unwavering determination paid off, resulting in remarkable growth both personally and professionally.
Empowering Professionals through ServiceBiz Launch Academy
Today, Peterson is on a mission to help mid-career professionals harness their existing skills and expertise to launch their own service-based businesses. At the heart of this mission lies his signature program, the ServiceBiz Launch Academy. This comprehensive program guides professionals in starting service businesses, whether on a part-time or full-time basis.
Peterson’s motivation is crystal clear: “I’m on a mission to teach professionals how to start service businesses and achieve the work-life balance they desire.” This mission springs from his own transformative journey of pivoting skillsets to find fulfillment in entrepreneurship.
Sharing Wisdom and Inspiring Others
Peterson’s book, ‘Servicepreneur,’ serves as a guiding light for aspiring service business owners. In addition to his book, he generously imparts invaluable insights on his Instagram account and captivates audiences as a sought-after speaker at various engagements, inspiring others to take the entrepreneurial leap.
The Importance of Persistence and Resilience
When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience in the world of entrepreneurship. “Entrepreneurship is a rollercoaster ride,” he advises. “The key is to keep forging ahead, learn from setbacks, and adapt to changing circumstances.”
Peterson Herard’s inspiring odyssey from a successful career in corporate banking to becoming a servicepreneur demonstrates that, armed with the right mindset and support, professionals can turn their passions into thriving businesses. His story serves as a testament to the transformative power of entrepreneurship and the potential for individuals to find true fulfillment in their work.
For those eager to learn more about Peterson’s insights and guidance, his book ‘Servicepreneur’ can be found here. You can also follow Peterson on Instagram here to stay updated on his program and receive ongoing inspiration for your own entrepreneurial journey.
Peterson Herard is not just an entrepreneur; he is a catalyst for others’ entrepreneurial dreams, providing the guidance and inspiration needed to turn those dreams into reality.