In an era where digital marketing often overshadows traditional methods, Stephen Stewart, the Chief Marketing Officer at Runnel, is pioneering a fresh approach that revitalizes offline advertising. His strategy? A platform that brings the ease and precision of online advertising tools to the world of leaflet marketing. By incorporating detailed tracking and audience targeting into Runnel’s system, Stephen is demonstrating that traditional advertising methods like leaflets can be as dynamic and effective as the latest digital campaigns.
Stephen Stewart isn’t your typical marketer. With a career spanning over eight years, specializing in paid advertising and a notable social media influence reaching over 200,000 followers across platforms, Stephen has mastered the art of capturing attention and converting it into measurable outcomes. His professional journey is studded with impressive feats, including spearheading user growth for a startup now valued at nearly US$10 million and generating over 50 million views through more than 3000 short-form videos. What sets Stephen apart in the marketing world is his ability to apply a universal formula to enhance ad results across mediums—from videos to leaflets. His strategies consistently outperform industry averages, proving that understanding the science of direct sales principles can significantly amplify the impact of any campaign.
Stephen’s approach to marketing was honed through his academic background in digital business and user experience design, coupled with extensive experience in the agency sector working with a diverse range of clients. This blend of education and experience has equipped him with a unique perspective on creating user-centric advertising solutions that resonate with audiences and deliver exceptional results.
The creation of Runnel was driven by Stephen’s vision to bridge the gap between digital convenience and the tactile impact of traditional marketing. Runnel’s platform allows clients to create, manage, and track leaflet campaigns with the same precision and detail as online ads. This innovation eliminates the complexity typically associated with offline advertising—from design and printing to distribution and measurement.
Runnel’s success in securing major government clients in the UK within a short span of operation underscores the effectiveness and appeal of their system. The platform simplifies the entire process of offline advertising, making it more accessible, scalable, and results-oriented. Clients can select their target audiences, design leaflets, and monitor campaign performance all from Runnel’s dashboard. Real-time GPS tracking of leaflet delivery and detailed campaign analytics offer a level of transparency and control that was previously unimaginable in offline contexts.
Reflecting on the challenges he has faced, Stephen emphasizes the importance of having a scalable operational model. “Scaling is a critical aspect of modern marketing. It’s not just about growing numbers, but about enhancing efficiency and maintaining quality across all levels of operation,” says Stephen. His focus on scalable solutions has transformed potential obstacles into opportunities for innovation, making Runnel a pioneer in its field.
Stephen’s wisdom for other marketers is clear: adopt a scale mindset. Understand the underlying principles that drive successful campaigns and apply them universally. This philosophy is evident in how Runnel operates, utilizing direct sales principles to ensure that every flyer is not only beautifully designed but also strategically crafted to drive sales.
Looking forward, Stephen’s ambitions for Runnel are bold. He envisions it becoming the world’s largest offline marketing platform, where traditional marketing channels are revitalized through modern technology. This vision extends beyond business growth to a transformative impact on the marketing industry, proving that offline advertising not only remains relevant but can also evolve to meet the demands of an increasingly digital world.
Stephen Stewart and Runnel stand at the forefront of this evolution, proving through innovative strategies and a commitment to excellence that offline advertising not only has a future but is also poised for a new era of relevance. Runnel’s promise is simple yet revolutionary: to bring the precision and scalability of digital advertising to the tangible world of leaflets, revitalizing traditional marketing for the digital age.