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Natural Products Business School Returns Offering a Day of Insight & Networking

Join the New Hope Network and TIG for a Day of Education and Collaboration at the Premier Event for Emerging Brands

Anaheim, CA / March, 2024 / As part of the highly anticipated Natural Products Expo West 2024, the Natural Products Business School is set to return on Tuesday, March 12, from 9:00 am to 2:00 pm at the Marriott, Grand Ballroom F. This event in partnership with TIG Brands and New Hope Business School promises a half-day of invaluable learning and networking opportunities tailored specifically for emerging brands in the natural products industry.

TIG Brands believes in an alternative to the unicorn where businesses grow for growth’s sake. Their acelerator 2.0 model focuses on nimble, capital-efficient and resilient businesses that they fondly refer to as “tardigrades”. TIG Brands provides entrepreneurs with advisory support, education, access, and community.The Natural Products Business School provides a unique platform for entrepreneurs to connect with industry experts and peers, offering insights and guidance to navigate the challenges and opportunities within the natural products space. Whether attendees are just starting their venture or seeking to elevate their business to the next level, the Business School aims to equip them with the knowledge, resources, and connections necessary for success. 

Building a Personalized Learning Experience:

One of the highlights of this year’s event is the opportunity for attendees to customize their learning experience by selecting from a diverse range of topics during intimate table discussions led by industry experts. With topics ranging from fundraising essentials to marketing strategies and legal considerations, entrepreneurs can tailor their schedule to focus on areas most relevant to their business goals. Attendees have the opportunity to choose any among the following workshops during the event:

  • How To Position Your Brand for Success in Fundraising + Fundraising Essentials
  • Pitches 101
  • Good Design is Beautiful. GREAT Design is Effective.
  • Debt Financing Options at Every Stage
  • Foodservice Fundamentals
  • Finding & Successfully Engaging with Investors
  • U.S. Label & Labeling Compliance to Be MarketReady
  • Deep Dive on Unit Economics
  • Mindfulness & Techniques to Reduce Stress & Increase Focus
  • Elevating Brand Trust & Influence: Mastering PR in the Consumer Space
  • Legal 101: Structure, IP, Taxes, Employees, Etc.
  • Amazon Dimes: 10 Things Every Marketer Needs To Know in 2024
  • How to Protect Your Brand from Copycats
  • Building Brand Credibility: Communicating with the Values-Driven Consumer to Break Through a Competitive Landscape
  • Multi-Channel Pricing Strategy for a Healthy Business
  • Mastering the Art of Selling: Strategies for Pitching Your Product to Grocery Buyers
  • Strategic Inventory Planning to Scale Successfully
  • Raising Money from Angels or VCs
  • Demystifying Amazon & E-Commerce
  • Margins & Amazon: How To Not Lose Your Shirt & Scale Profitably On America’s Biggest Ecommerce Channel
  • Impact Innovation & Storytelling: How to Pick & Package What Sells
  • From Brief to Brilliance: Creating Genuine Connections and Successful Communication in Influencer Partnerships for Emerging Brands
  • Efficient & Effective Advisor/Investor Communications
  • Scrappy Digital Marketing in Uncertain Times
  • Is it time to grow? Understanding Operations Scalability
  • The Top 3 Hiring Mistakes (And How to Avoid Them)
  • Entrepreneurship – Not for the Faint of Heart!
  • Selecting & Managing Brokers & Brand Management Companies
  • A CPG Launch Plan – Foundation Through Activation
  • Shopper Marketing: Crafting a Winning Strategy
  • Angel & Venture Capital Term Sheets
  • Financing Your Brand in an Increasingly Expensive World
  • Crafting Authentic Narratives: Leveraging Diversity in Brand Storytelling
  • How to Speak Copacker: Preparing to Outsource Production
  • How to Maximize Value Selling Your Business
  • First Year Sales
  • Packaging That Sells: Master Strategic Storytelling on the Shelf
  • Mapping Out a Growth Plan & Bottom’s Up Sales Budget
  • Contracting with Co-manufacturers
  • Weaving Impact Into Your Business
  • Brand Licensing 101

Attendees will have the chance to participate in multiple workshops throughout the day, earning stamps on their “report card” upon completion of each session. These stamps can be redeemed for a chance to win exciting prizes provided by TIG and New Hope Network at the end of the day, adding an element of fun and incentive to the learning experience.

Agenda Highlights:

9:00 am: Opening Remarks & Group Activity

9:15 am: Keynote Address

9:35 am: Workshop Session #1

10:30 am: Break

10:45 am: Fireside Chat

11:00 am: Workshop Session #2

11:55 am: Networking Lunch

12:55 pm: Workshop Session #3

1:50 pm: Graduation Ceremony + Raffle

Attendees will also have the opportunity to engage in networking sessions and connect with fellow entrepreneurs, industry professionals, and potential partners during the networking lunch and graduation ceremony. A highlight of this year’s Natural Products Business School is the attendees’ ability to build their own personalized course schedule so each attendee can have a highly individualized approach to their learning so they can make the most out of each roundtable discussion and workshop during the event.

Registration Details:

Entrepreneurs attending Expo West 2024 can register for the Natural Products Business School by selecting the option to add it to their badge for an additional $150 fee, which already includes post-show digital learning opportunities and additional resources. This registration fee includes access to post-show digital learning opportunities and resources, ensuring attendees can continue their educational journey beyond the event.

Don’t miss this exclusive opportunity to gain valuable insights, forge meaningful connections, and take your natural products business to new heights at the Natural Products Business School during Expo West 2024. Come together with New Hope Network and TIG for a half-day event tailored for emerging brands. The Natural Products Business School offers a chance to engage with and acquire valuable insights from a supportive community of industry experts and peers. Whether you’re launching a new venture or seeking essential knowledge, resources, or connections, our program is designed to offer guidance, valuable insights, and strategic connections to help drive your success.


About The Natural Products Business School

Natural Products Business School, hosted by New Hope Network and TIG (The Idea Village), offers a unique opportunity for emerging brands to gain impactful insights, connect with industry experts, and foster strategic relationships. Designed to propel entrepreneurs toward success, this half-day event provides valuable education and networking opportunities tailored to the specific needs of the natural products industry. With an extensive lineup of workshops covering essential topics and featuring intimate table discussions with industry experts, Natural Products Business School equips attendees with the knowledge and resources necessary to thrive in the competitive marketplace. Join them at Expo West and take advantage of this invaluable educational experience to accelerate your business growth.


About TIG Brands

TIG Brands is a leading advocate and business incubator for innovative brand and business strategies that prioritize resilience and efficiency over conventional growth paradigms. Guided by the philosophy of nurturing “tardigrades” – nimble, capital-efficient, and resilient entities – TIG Brands offers comprehensive support and advisory services to emerging brands seeking sustainable success in the competitive marketplace. With a focus on capital efficiency, disciplined growth, and community building, TIG Brands empowers entrepreneurs to navigate the challenges of entrepreneurship with confidence. Through its network of collaborators and champions, TIG Brands provides invaluable access to industry leaders, investors, and key stakeholders, fostering a supportive ecosystem for brands to thrive. Join TIG Brands in embracing the tardigrade mindset and redefining the path to enduring success in the ever-evolving business landscape.


For Media Inquiries Contact:

Heather Holmes


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