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Kelly Wilson’s Visionary Journey with Apollo Energy

Revolutionizing Renewable Energy: Kelly Wilson’s Path from Home Improvement to Leading Apollo Energy in a Thriving Industry

The renewable energy sector is experiencing an extraordinary surge, but prevailing in this fiercely competitive landscape demands more than just favorable timing. Enter Kelly Wilson and the awe-inspiring narrative of Apollo Energy.

Leveraging his background in home improvement, Wilson embarked on a mission to create a solar sales platform that not only caters to homeowners but also places employees at the core of its operation. Through unwavering determination, calculated risk-taking, and an unwavering commitment to people, Kelly Wilson has masterfully orchestrated Apollo Energy’s evolution from a one-person venture into a prominent figure in the renewable energy industry.

Pivoting from Traditional Construction to Solar Innovation

Before venturing into the solar sector, Kelly Wilson devoted nearly a decade to honing his skills in home improvement. However, he soon realized that the renewable energy industry offered substantial benefits beyond conventional installation jobs. “This is an industry poised for unparalleled growth,” Wilson observed. “It provides homeowners with savings, independence, and security while generating energy in an environmentally responsible manner that benefits society as a whole.”

Recognizing a void in the market for a company that championed transparency and quality service over sales quotas, Wilson founded Apollo Energy after successfully assembling a marketing team for another organization.

Launching Apollo with Zero Loans and Full Ownership

While many entrepreneurs seek external funding through investors or loans to kickstart their ventures, Wilson opted for an unconventional approach by bootstrapping Apollo Energy. “Our entire organization was born with nothing more than my personal savings,” Wilson revealed. “We are a debt-free and 100% privately-owned entity.” Wilson reinvested his initial solar sales commissions into Apollo and strategically focused on building a remote team that shared the company’s core values.

Putting People First

For Wilson, Apollo’s success pivots on its employee-centric approach. “Being highly selective about who you bring into your team is paramount,” Wilson advised. “Your core leadership team can make or break your organization, especially during its formative stages.” Wilson remains unwavering in his commitment to Apollo’s employees, emphasizing the importance of delivering on promises and granting staff ownership and flexibility.

Apollo Energy also actively gives back to communities through donations and volunteer work, embodying its motto, “people before panels,” in every facet of its operations.

Staying Customer-Focused

In the fast-paced renewable energy sector, Wilson recognized the pitfalls of prioritizing growth over customer satisfaction. This is why Apollo remains steadfast in its commitment to delivering personalized service and education to every homeowner. “Our aspiration is to become the top solar sales platform in the U.S., but we will never lose sight of our primary mission – providing value and care to our customers,” elucidated Wilson. “We invest the time to understand each homeowner’s unique needs so we can deliver the right solution.”

The company’s collection of five-star customer reviews is a testament to the efficacy of its customer-centric approach. Homeowners consistently laud Apollo’s consultative methods and in-depth solar expertise.

Rapid Growth and a Stellar Reputation

Apollo’s investments in its employees and clients have paid off with rapid expansion. In just two years, the company has burgeoned to employ over 60 professionals across 19 states and completes solar installations worth a staggering $1 million each month.

Apollo’s reputation for excellence has quickly outshone competitors that have been in business for over a decade. Wilson attributes this success to their seasoned team of industry experts and early adopters who have fostered trust with homeowners seeking to maximize savings while staying at the forefront of renewable energy solutions.

Looking Ahead: Commercial Ventures and Nationwide Expansion

With their exceptional progress thus far, Apollo has grandiose plans for further expansion. The company recently ventured into the commercial solar sector, taking on large-scale projects. “We are now well-equipped to handle installations of all sizes for both residential and commercial clients,” declared Wilson.

National outreach is also firmly within their sights. “Our ambition is to become the foremost solar sales platform across the entire United States,” affirmed Wilson. Apollo’s remote organizational structure positions them strategically for swift national growth.

As Apollo continues to broaden its presence under Wilson’s leadership, their core values remain unwavering. “We will always stay true to our founding commitment of transparency and authenticity,” assured Wilson. “Our customers and employees are our top priority, always.”

Wilson envisions a future where Apollo plays a pivotal role in driving widespread adoption of renewable energy across America. Regardless of their size, Wilson is resolute that the company’s culture will always revolve around creating mutually beneficial solutions.

The Takeaway: The Heart of Success – People First

Kelly Wilson and Apollo Energy are living proof that unconventional approaches can pave the way for business success. By bootstrapping the company from day one and retaining control, Wilson ensured that Apollo remained true to its core mission. He took calculated risks while remaining unwavering in his commitment to providing value to both employees and customers. Today, Apollo is primed for significant growth, thanks to Wilson’s visionary, people-centric leadership style.

Wilson succinctly encapsulates his entrepreneurial journey: “If you take care of your people, the profits will follow.” For those aspiring to make a meaningful impact in the renewable energy sector or any industry, Apollo Energy stands as a shining example. Kelly Wilson serves as a living testament to the fact that keeping people at the center is the key to achieving sustainable success.

To learn more, visit Kelly’s website at and connect with them on social media:

  1. Website
  2. Instagram
  3. Facebook

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