CHFA NOW serves as the ultimate stage for the natural, organic, and wellness industries in Canada, bringing together innovative brands that are reshaping the market with purpose-driven products. From nutrient-packed superfoods to cutting-edge wellness solutions and eco-conscious lifestyle innovations, the event showcases a vibrant array of offerings designed to meet the growing demand for healthier, more sustainable living. These brands share a commitment to quality, transparency, and empowering consumers to make mindful choices.
1. bfree cup
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The bfree cup is revolutionizing menstrual care with the world’s only boil-free, physically anti-bacterial menstrual cup. Designed for ultimate convenience and sustainability, this cup doesn’t require boiling between uses and provides peace of mind with up to 12 hours of protection. Committed to combating period poverty, bfree also empowers communities with sexual and reproductive health education, improving lives globally.
Why You’ll Love It:
bfree’s innovative menstrual cup is perfect for those looking for a hassle-free, environmentally friendly alternative to traditional period products. The anti-bacterial design eliminates the need for boiling, and its long-lasting protection makes it an easy, sustainable choice for anyone looking to reduce their environmental impact.
Best For:
Ideal for menstruators seeking a convenient, eco-friendly, and hygienic alternative to tampons or pads.
2. Nemi Holisticks
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Nemi Holisticks offers a vibrant, delicious taste of Mexico with snacks that celebrate the essence of traditional Mexican food and culture. Using real, simple ingredients like nopales and native seeds, these crunchy snacks are not only packed with fiber and protein but are also vegan, grain-free, and made with sustainable practices to benefit both the planet and your health.
Why You’ll Love It:
Nemi Snacks delivers bold flavors with a healthy twist. The combination of nutrient-rich ingredients like nopales and organic seeds offers a satisfying crunch while nourishing your body. With an emphasis on sustainability, each bite also supports local farmers and regenerative agriculture.
Best For:
Perfect for snack lovers who crave bold, authentic flavors with a health-conscious edge.
3. Pain Punch
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Pain Punch™ is a physician-formulated, scientifically-backed anti-inflammatory drink created by Dr. Andrew Hyman. Designed to offer chronic pain relief while promoting overall health and wellness, Pain Punch™ blends premium ingredients like Omega-T (a patented omega-3 emulsion) and turmeric to reduce inflammation and support brain health.
Why You’ll Love It:
Pain Punch™ is more than just a pain reliever. This drink is formulated with high-potency, natural ingredients, like turmeric and Omega-3 fatty acids, that work both to relieve pain and improve brain function.
Best For:
Pain Punch™ is ideal for those seeking chronic pain relief, reducing inflammation, and supporting brain health.
4. Rudolph Foods
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Rudolph Foods has been making the best tasting pork rinds since 1955. Based in Lima, Ohio, the company has stayed true to its roots, delivering a product that’s not just a snack but a legacy. Known for their crispy, flavorful pork rinds, Rudolph Foods offers a variety of savory snacks that have been a staple in convenience stores for decades.
Why You’ll Love It:
Rudolph Foods pork rinds are made with a secret recipe passed down through generations. Their signature two-step process gives each rind a satisfying crunch and unbeatable flavor.
Best For:
They’re an excellent choice for those looking for a high-protein, low-carb snack, or anyone seeking a classic American snack with a premium twist.
5. Drink Ideally
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Drink Ideally is a beverage brand offering a natural, relaxing bedtime beverage designed to improve sleep quality. Their product, Straight ZZz, combines Magnesium and L-Theanine to help you unwind, relax, and fall into a peaceful sleep.
Why You’ll Love It:
Say goodbye to sleepless nights with Drink Ideally’s unique formula, which blends Magnesium and L-Theanine to help you relax and fall into a deep sleep. The lightly carbonated, refreshing drink tastes like a bedtime ritual, offering both relaxation and a boost to sleep quality.
Best For:
This beverage is perfect for anyone looking to improve their sleep quality naturally.
6. Undercover Snacks
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Undercover Snacks is a family-owned brand that creates delicious, healthy chocolate snacks made with simple, all-natural ingredients. Their signature treat combines crispy quinoa with premium chocolate, offering a satisfying snack that’s gluten-free, allergy-friendly, and packed with nutrients. The brand emphasizes sustainability, using Rainforest Alliance certified chocolate and operating with solar energy.
Why You’ll Love It:
Indulge in Undercover Snacks, where crispy quinoa meets rich, premium chocolate for a healthier twist on your favorite treats. These gluten-free, allergy-friendly snacks are not only delicious but packed with superfood protein and fiber, making them a guilt-free indulgence.
Best For:
Ideal for those with dietary restrictions or anyone seeking a better-for-you snack that’s both delicious and nutritious.
7. KidStar Nutrients
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KidStar Nutrients was founded by two passionate parents driven to create clean, effective nutritional supplements for children. Dissatisfied with the sugary, artificial options available in the market, they developed a line of supplements free from harmful additives, offering a healthy, natural alternative for families.
Why You’ll Love It:
KidStar Nutrients is a brand that puts kids’ health first with pure, simple ingredients. Parents can trust that each supplement is free from harmful chemicals, synthetic additives, and unnecessary fillers. With third-party testing for potency and no artificial colors or sugar, KidStar is committed to delivering the cleanest, most effective products for your child’s health.
Best For:
Best for parents looking for clean, sugar-free, and additive-free supplements to support their children’s health.
8. Revol Cares
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Revol Cares’ mission is to empower people with periods to live their lives without the anxiety of leaks, offering a sustainable, comfortable, and toxin-free alternative to traditional period products. With a commitment to quality, transparency, and eco-friendly materials, Revol ensures that their products are safe, stylish, and reliable.
Why You’ll Love It:
Revol Cares offers period underwear that provides full coverage, breathability, and all-day/night protection—without the need for backups. Their PFAS-free materials, eco-friendly production processes, and commitment to comfort make Revol a top choice for anyone seeking reliable, sustainable period protection, empowering individuals to be ‘Free To Bleed’.
Best For:
Revol Cares is best for women seeking leakproof, breathable, and eco-friendly period underwear.
9. Bubbies Fine Foods
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Bubbies Fine Foods has been crafting naturally fermented pickles since 1982, starting from humble beginnings in San Francisco. Known for their Kosher Dill Pickles and other fermented treats, Bubbies uses time-honored recipes to create products with a signature cloudy brine and authentic taste.
Why You’ll Love It:
Bubbies offers pickles and other fermented foods that taste like they came straight from grandma’s kitchen. With no artificial additives and a focus on authentic, traditional methods, Bubbies’ products are a natural and flavorful addition to any meal.
Best For:
Bubbies is perfect for pickle lovers who crave authentic, naturally fermented flavors. It’s ideal for fans of high-quality, Kosher, Non-GMO, and gluten-free foods.
10. Bob Snail
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Bob Snail makes 100% natural, vegan-friendly fruit and berry treats designed to be both healthy and delicious. With no added sugar, gluten, preservatives, or colorants, Bob Snail offers guilt-free indulgence for adults and kids alike. Its fruit rolls are crafted from simple, natural ingredients and come in fun forms and textures to enjoy on the go.
Why You’ll Love It:
Bob Snail treats are a perfect combination of health and taste. The fruit rolls are slowly baked to preserve their natural flavors and nutrients, offering a portable, mess-free snack.
Best For:
Perfect for families, health-conscious snackers, or anyone with a sweet tooth looking for natural alternatives to sugary snacks.
11. KidFresh
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KidFresh creates healthy, frozen meals for kids, made from simple, wholesome ingredients with no artificial additives. Their mission is to make mealtime nutritious, convenient, and fun by sneaking in hidden veggies and delivering essential vitamins and nutrients. The brand’s meals are designed to please even the pickiest eaters, all while being ready in minutes.
Why You’ll Love It:
KidFresh makes it easy to serve your kids nutritious meals that they’ll actually enjoy. With hidden veggies and no preservatives or artificial ingredients, these meals are as wholesome as they are convenient.
Best For:
KidFresh is ideal for parents looking for quick, healthy meals that their kids will actually enjoy. It’s perfect for families seeking frozen meals that hide veggies and offer real nutrition.
12. Better Bovine Jerky
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Better Bovine offers clean, high-quality beef jerky made with just three simple ingredients: 100% grassfed beef, salt, and pepper. Their jerky is free of sugar, harmful additives, and allergens, offering a healthy, protein-packed snack for a variety of lifestyles, from fitness enthusiasts to outdoor adventurers.
Why You’ll Love It:
This beef jerky is all about simplicity and quality. With only three ingredients and a focus on grass-fed, regenerative agriculture practices, Better Bovine delivers a tender, flavorful snack that’s high in protein and free of any artificial additives. It’s the perfect snack for those who value clean ingredients and ethical farming.
Best For:
Ideal for health-conscious individuals, busy professionals, fitness enthusiasts, and anyone who wants a clean, protein-packed snack.
13. Passport Pantry
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Passport Pantry is on a mission to reinvent granola by bringing globally inspired flavors to your table in a healthy, guilt-free way. Created by a travel-loving husband and wife duo, their granola comes in six exciting flavors, each made with clean ingredients like avocado oil, and naturally rich in fiber, protein, and healthy fats. With no artificial ingredients, gluten-free, dairy-free, and low sugar, Passport Pantry offers a nourishing and adventurous take on a classic snack.
Why You’ll Love It:
Passport Pantry redefines granola with bold, globally inspired flavors like Sichuan Chili Maple and Tahini Rose Pistachio. Their granola is made with high-quality, clean ingredients, free from artificial additives, and designed to nourish both body and soul.
Best For:
Perfect for adventurous foodies, health-conscious snackers, and anyone seeking a flavorful, nutritious breakfast or snack.
14. Sansa Organic Teas
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Sansa Organic Teas is a premium organic tea brand that blends Sri Lanka’s centuries-old tea-drinking culture with modern flavors, herbs, and spices. Founded by the son of a Ceylon tea veteran, Sansa Teas is dedicated to providing fresh, high-quality, organic Ceylon tea infusions. Sansa also emphasizes sustainable farming practices and empowers women in Sri Lanka’s tea industry.
Why You’ll Love It:
Sansa Organic Teas offer a unique, refreshing tea-drinking experience with blends crafted from the finest organic ingredients. The brand focuses on preserving traditional tea practices while infusing modern herbs and spices to create distinct flavors. Every sip supports ethical farming and sustainable practices.
Best For:
Sansa Teas is perfect for those seeking a combination of tradition and innovation in their tea selection.
15. Mitsoh
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Mitsoh, meaning “Eat” in Cree Nehiyaw, is a brand dedicated to restoring, preserving, and sharing the beauty of North American Indigenous culture with the world. Mitsoh offers authentic Indigenous foods, including traditional bison pemmican strips, crafted from clean, natural, and locally sourced ingredients. Every product reflects a commitment to honoring ancestral food practices and promoting cultural awareness.
Why You’ll Love It:
Mitsoh delivers a taste of heritage with their authentic bison pemmican strips, combining rich flavor with nutritional value. Mitsoh’s products are both delicious and meaningful, celebrating Indigenous traditions through food.
Best For:
Perfect for food enthusiasts seeking a connection to North American Indigenous culture or those looking for nutrient-dense, high-protein snacks. Mitsoh is also ideal for anyone who values sustainable, locally sourced ingredients and wants to support cultural preservation.
The featured brands, along with many others present at the show, reflect the transformative shift towards products that prioritize health, sustainability, and ethical responsibility. Their participation highlights a shared vision of a future where conscious consumption is the norm.