When you think about running a small business, the vision often starts with freedom: creating something you’re passionate about, setting your own schedule, and finally breaking away from the grind. But for many entrepreneurs, the reality doesn’t live up to the dream. Instead, marketing becomes a constant uphill battle. Agencies overpromise and underdeliver, locking you into expensive contracts and robbing you of the ability to make quick decisions. Sound familiar?
Courtney Hurley and Kelly Evans have been there. With over 30 years of marketing experience, they’ve seen how flawed systems can stall even the most promising businesses. So, they designed Screws + Stilettos and their Market Like A CMO workshop to fix the problem. The goal? To give small business owners the tools and strategies they need to market smarter, scale sustainably, and reclaim their time.
The Agency Trap: Why It’s Time to Rethink Marketing
Let’s get one thing straight: relying on marketing agencies isn’t inherently bad. But too often, these agencies focus on keeping clients dependent rather than empowering them. They own the systems, the assets, and the processes, leaving you stuck waiting for updates and approvals while opportunities pass you by.
Hurley and Evans believe there’s a better way—one where you take control of your marketing instead of outsourcing your autonomy. Their Market Like A CMO workshop is designed to help you cut through the noise and build a streamlined system that delivers results.
The 8-Week Framework for Smarter Marketing
The Market Like A CMO workshop isn’t your typical marketing course. It’s a tactical, step-by-step program that teaches you how to manage your marketing while integrating principles of neuroscience to boost your productivity.
Here’s what sets it apart: you’re not just learning how to market—you’re learning how to build a system that works for your business and your life. From setting up websites and optimizing customer data to crafting effective campaigns, the workshop covers all the technical skills you need. But it also dives into mindset and efficiency, helping you operate at your peak without burning out.
The Power of Flow: Work Smarter, Not Harder
If you’ve read about peak performance, you’ve probably come across the concept of “flow.” This isn’t just productivity jargon—it’s a scientifically backed state of deep focus and creativity where you can accomplish more in less time. Research shows that being in flow can boost productivity by up to 500%.
The Market Like A CMO workshop teaches you how to enter this state intentionally. You’ll learn practical tools like single-tasking, time blocking, and leveraging environmental triggers to stay focused. By aligning your work with your natural energy cycles, you can get more done without feeling drained.
Results That Speak for Themselves
One 30-year-old retailer was on the verge of collapse during the pandemic. They had no online presence and no marketing strategy to speak of. Hurley and Evans stepped in—not with quick fixes, but with a comprehensive system the retailer could manage independently.
The results were transformative. Leads increased by 55%, revenue jumped by 51%, and the business owner gained the confidence to take control of their growth. These numbers are impressive, but the real success lies in the business’s newfound independence.
How to Build a Marketing System That Works for You
At its core, the Market Like A CMO workshop is about efficiency and autonomy. You’ll learn how to:
- Build and manage your marketing assets.
- Develop campaigns that align with your goals.
- Optimize your workflow to stay productive and focused.
- Recognize burnout and implement recovery strategies.
This isn’t about working harder; it’s about working smarter. By the end of the program, you’ll have a marketing system that supports your business without taking over your life.
Take Back Your Time and Your Business
Courtney Hurley and Kelly Evans understand that time is your most valuable asset. Their workshop is designed to help you reclaim it. If you’re ready to stop spinning your wheels and start building a business that works for you, the Market Like A CMO workshop is your next step.
Visit their workshop page to learn how to take control of your marketing, optimize your productivity, and create a system that drives sustainable growth. The best businesses don’t just focus on profitability—they empower you to build a life of freedom and purpose. Start your journey here.