A mere stone’s throw from the World Trade Center in the heart of Jersey City, an innovative business venture is redefining the concept of corporate wellness and team-building. City Swipes, a fluid art studio founded by former Wall Street executive Carri Louise Degenhardt, is proving that creativity and profitability can go hand in hand.
Degenhardt’s journey from the boardroom to the art studio is a testament to the power of pivoting and embracing one’s passions. After over two decades on Wall Street heading a successful recruiting firm, she found herself yearning for a more creative outlet. Enter fluid art, a mesmerizing medium where acrylic paints are poured and manipulated to create stunning, abstract masterpieces.
Degenhardt discovered that fluid art wasn’t just a hobby, the mesmerizing process had an incredible de-stressing effect too. She realized that this could be a valuable resource for others in the corporate world who were also feeling burnt out and creatively stifled.
City Swipes was born from this realization, offering a unique blend of art therapy and team-building workshops tailored to the needs of busy professionals. The studio’s popularity quickly soared, attracting not only individuals seeking a creative outlet but also companies looking to boost employee morale, foster collaboration, and encourage innovation.
Companies are recognizing the value of investing in their employees’ well-being and creativity. Fluid art provides a fun and engaging way to break down barriers, improve communication, and spark new ideas.
City Swipes’ success lies not only in its unique offering but also in Degenhardt’s entrepreneurial acumen. She has created a scalable business model that caters to both individual clients and corporate groups, with workshops ranging from introductory sessions to customized programs designed to meet specific goals.
The studio’s location, just minutes from the World Trade Center, is a strategic advantage. It provides easy access for busy professionals who can pop in for a quick creative break or attend a longer workshop during their lunch hour. The studio’s chic and inviting atmosphere also makes it a popular destination for after-work social events and team-building activities.
Degenhardt’s vision for City Swipes extends beyond the studio walls. She sees it as a catalyst for change in the corporate world, where creativity and innovation are often stifled by rigid structures and outdated practices. She’s not just teaching people how to create art. She envisions the art empowering them to think outside the box, embrace their individuality, and tap into their full potential.
City Swipes is a shining example of how entrepreneurship and creativity can intersect to create a successful and impactful business. It’s a model that can be replicated and adapted to other industries, demonstrating that even in the fast-paced and competitive world of business, there is always room for innovation and a touch of artistic flair.
For aspiring moguls and established businesses alike, City Swipes offers a valuable lesson: don’t be afraid to break the mold, embrace your passions, and create something truly unique. The rewards, both personally and professionally, can be immeasurable.
Carri’s fluid art creations and other inspired products are available for collectors at her gallery: carrilouise.com. Furthermore, her personal creations are making their way into galleries and boutiques throughout the North East